Caffeine High

Austrian daredevil, Felix Baumgartner, plans to leap from 120,000 feet above the Earth on October 8, in a jump that would break the sound barrier and become the world's highest-ever skydive.

Companies like Red Bull are responsible for pushing the limits on what humans can do. Space X, Virgin Galactic and Planetary Resources are just a few others out of many. These are people who want to propel humans forward to a new high. They want to break records, they want to go where we've never gone before.